Bruno Independent Living Aids, Inc.

  • Product Manager

    Req No.
    Regular Full-Time - RFT
  • Overview

    Responsible for developing a product plan for assigned product lines that fully supports the organization’s strategic plan.  This includes performing market research, product positioning and pricing, establishing product definition for new products, developing and maintaining a comprehensive competitive database and support of sales training development for new products. Act as ‘voice of the customer’ regarding product application, sales, installation and services. Performance metrics: product line profitability, market share, customer satisfaction, new product launch schedule attainment.


    • Interact effectively with both dealer and end-user customers and sales/marketing to perform market research.
    • Establish customer needs and wants and working as a member of the new product development team to identify required product specifications / performance.
    • Maintain knowledge of competitive landscape to establish product positioning and pricing on current and new products. 
    • Define product offering and develop a strategic plan for specific product(s) of responsibility.
    • Establish new product definition: develop new product / model requirements and specifications based on customer needs identified through market research.
    • Develop and support new product launches including customer validation of new product content.
    • Establish and support all product phase-in / phase-out plans.
    • Define product improvements to meet changing customer needs based on new market requests.
    • Monitor product profitability and performance (warranty).
    • Support development of technical / sales skill both the sales team and of the dealer network.
    • Build / maintain a comprehensive competitive database including competitive performance, and competitive technology.
    • Identify and establish market share position and goals.
    • Define and support sales and marketing documentation: product offering, product information newsletters, brochures and insure accuracy of documentation with product content.
    • Support customers / sales through visits to dealers on sales and / or technical issues including applications.
    • Provide key product information support to internal departments.


    Education and Experience:

    • Bachelor’s Degree and minimum of 3 to 5 years of experience in product management, new product development engineering, or sales / marketing management.
    • Experience with the accessibility/elevator products. 
    • Familiarity working in an OEM / dealer distribution environment a plus.


    Skills and Abilities: 

    • Read, analyze, and interpret a variety of information, such as technical procedures, business correspondence, and governmental regulations furnished in written, oral or diagram form. 
    • Create business-level written correspondence and verbally present information to internal and external customers. 
    • Requires job related software skills, MS Office and operation of a variety of standard office equipment. 


    Working Conditions/Physical Demands:

    • Regular office environment.
    • While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or touch; and talk and hear.  
    • Some travel required.


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